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Strategy, brand, content and web.

One team for your whole brand.

No extra agency, no brief diluted along the way. From the first idea to what actually ships.

Highlights

The full index
Posterboyz Studio behind-the-scenes design process with FreskuPosterboyz Studio behind-the-scenes design process with Fresku

Embedded Team case

Posterboyz Studio

A merchandising company we started with artist Fresku and still run: brand, products, webshop, and the royalties portal that pays every artist selling through it.

“Working with people who still take the time to make something by hand asks for a process you have to step into: trying things out, and daring to take risks. Working with Posterboyz was a breath of fresh air.”

Takumi Ogata
  • Branding
  • Merch design
  • Sourcing
  • Webshop
  • Vinyl
  • App development
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Model wearing Winfrey H. diamond jewelry, campaign photographyModel wearing Winfrey H. diamond jewelry, campaign photography

Launch Sprint case

Winfrey H.

A jewelry house came out of a split needing a name of its own. We drew the wordmark first so the signage could go up, then shot the collection in Taiwan and built the website that carries it online.

“Working with MG has been a pleasure. Bringing the team out to Taiwan, preparing for the shoot together, and seeing how they work behind the scenes was amazing. We're very happy with the results.”

Michelle, Winfrey H.
  • Brand identity
  • Signage
  • Campaign photography
  • Shopify
  • Jewelry
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BenQ ZOWIE production work in Europe, from esports arena main stage to BenQ brand imageryBenQ ZOWIE production work in Europe, from esports arena main stage to BenQ brand imagery

Embedded Team case

BenQ - Zowie Europe

MG is BenQ's main production team for Europe, on location across the continent for BenQ and its esports daughter company ZOWIE.

“We've worked with MG for over ten years now, shooting for BenQ, Zowie's mother company, long before Zowie existed. A partner like that is a real advantage: we understand each other's needs right away, so we can move fast and stay flexible.”

Joyce, BenQ ZOWIE Europe
  • Video production
  • Photography
  • Events
  • Esports
  • Embedded team
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INAMOOD brand identity, packaging, fridge unit, app, and campaign imageryINAMOOD brand identity, packaging, fridge unit, app, and campaign imagery

Launch Sprint case

INAMOOD

Lodewijks Meat supplied three quarters of the Netherlands' premium meat and had no consumer brand. We named INAMOOD, built the identity, packaging, app and webshop, and launched it across a city.

“These guys have a fresh way of looking at things. Going from B2B to B2C wasn't easy for us, and they helped us get exactly the attention we needed.”

Manon, INAMOOD
  • Naming
  • Brand identity
  • Packaging design
  • Campaign
  • Event launch
  • App & webshop
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What we make

One team in Eindhoven across all of it, so the film, the packaging and the shop all sound like the same brand. Most projects use three of these at once.

Brand & design

  • Brand strategy
  • Naming
  • Identity systems
  • Art direction
  • Packaging & print
  • Signage

Video

  • Campaign film
  • Commercials
  • Social content
  • Motion graphics
  • Editing

Photography

  • Campaign shoots
  • Product & still life
  • Styling
  • Behind the scenes

Web & product

  • Launch sites
  • Shopify & webshops
  • App development
  • Ongoing iterations

Physical & events

  • Merch design
  • Sourcing & production
  • Vinyl & packaging
  • Launch events
  • Activations

Anyone can generate. Few know what's worth making.

That's the only thing we actually sell: taste, strategy, and the judgment to say no to a thousand good-enough options so the right one ships.

Offers

01: Fixed scope

Launch Sprint

For a launch or rebrand moment. Positioning, identity, launch site, and launch content, delivered in a fixed number of weeks.

  • Strategy & positioning
  • Brand identity
  • Launch website
  • Launch content set

You go to market with a brand that looks and reads like it means it.

Shipped with this:Posterboyz Studio, INAMOOD

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02: Retainer

Embedded Team

For ongoing brands that need continuous creative and build capacity, without adding headcount.

  • Content pipeline
  • Web & product iterations
  • Campaign design
  • New-product launches

Senior output on tap: your team, without the hire.

Shipped with this:BenQ ZOWIE

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Frequently asked questions

What kind of studio is MG-Productions?

MG-Productions is a creative studio in Eindhoven. We do strategy, brand, video, content and web with one team, so the film, the packaging and the shop all sound like the same brand. Most projects use three of those at once.

Where is MG-Productions based, and do you work outside the Netherlands?

The studio is in Eindhoven and we work across the Netherlands. We travel to where the work is: for BenQ ZOWIE we were on location in Cologne and Budapest, and for Winfrey H. we shot the collection in Taiwan.

What do you make?

Brand strategy and identity, campaign film and commercials, photography, launch sites and webshops, and physical products from packaging to merchandise. Every case shows exactly what was made.

Do you work with a fixed team?

Yes. The same team does the strategy, the imagery and the build, so no brief gets lost between agencies. With BenQ ZOWIE that partnership is over ten years old.

How does a project start?

With fifteen minutes, no deck and no pitch. Bring the product, we tell you honestly what we would do with it, and whether a Launch Sprint or an Embedded Team fits.

Got a product that deserves a real brand?

Fifteen minutes, no deck, no pitch. Bring the product. We'll tell you honestly what we'd do with it, and whether a sprint or an embedded team fits.

Some of the brands we've worked with